Design

The vast majority of our clients are successful small to mid-sized business owners, who are looking for a team to help take their digital business to the next level. They know that Tragic is the full package of design, development, and project management, and they're looking for guidance in building a site that communicates their brand and engages their target audience. That being said, it is also VERY difficult to turn over responsibility of your business's digital identity, and we fully understand the emotions behind wanting to maintain control over the process.

If your website is not responsive in 2017, it is more than just frustrating your users, it is losing you money. Below are 3 reasons why every website needs to be responsive if they want to continue to grow:

Brand image is crucial, and something that you, as a business owner, are creating (knowingly or not) through your brand's marketing materials, social interactions, and website content and theme.

Brand image is a crucially important piece of running a business, but it’s common for businesses to address it only as a side note within their marketing strategy. Many companies will cut corners with pre-built themes for their websites, resulting in an online representation that mimics competitors and fails to distinguish from the crowd.

Like it or not, we live in a visual world in which your work is judged first and foremost by how it looks. There is no way around this. The bigger the investment, the more visual acumen is required. If you are looking to start a website, a considerable amount of time, effort and money must be put into the aesthetic. If you already have an ugly website, then you are missing out on business that you did not even know you could be attracting!

The bottom line - ugly websites cost your company money. Here are five reasons why (there are many more).

When developing an application, much of the focus tends to be on the features and functionality. This is certainly understandable. After all, the purpose of an application is typically to solve a problem or add said functionality. That said, it is imperative that the user experience also be considered.

If you're a new site owner with little to no background in web development, chances are you're relying on a prebuilt template for your website rather than a custom theme. Prebuilt templates are extremely convenient and of course, better than having no site at all. However, if you'd like to grow your online presence and be taken seriously, you need to consider going custom, as your brand's growth might depend on it.

In marketing, buzzwords are a dime a dozen, and digital marketers take this to new extremes. Is Growth Driven Design just the latest in a series of terms that will only be a fond memory in a few years, or is it a truly revolutionary way of approaching digital projects? Not if the trends we're seeing for quality, up to date designs, continue!

The web is a constantly evolving digital space. Much like in fashion, web design evolves in trends that become popular and then fade away. Knowing the latest top 2017 web design trends is essential whether you have plans to launch a personal portfolio website or if you are looking to promote a new business or brand for a client. Staying up-to-date with the latest web design trends and practices keeps a brand's digital presence relevant and has been proven an essential part in attracting new visitors and increasing conversions of existing customers.

What is brand authority?

Building a brand that is well-known and has a stellar reputation is no longer as simple as placing an advertisement in your local Yellow Pages. With the advent of Google and social media, establishing your brand as an authority has become overwhelming and complicated to those looking to make a name for themselves in an online and virtual world. Brand authority promotes established skills, abilities, and connections within your realm of business or the industry you represent.

You’ve invested a lot of time and effort into getting prospective customers to your website. You’ve spent hours crafting killer content with high ranking keywords, and more users are finding your website than ever before. So now that they’ve found you, how do you get them to stick around? Users can be encouraged to stay on your site longer by creating a sharp and easy-to-navigate site design that is optimized for your specific target market. When you provide an overall positive user experience, users will stay on your site longer.