Any project involving a re-branding is always going to have its challenges, especially when working with multiple stakeholders. This project involved a re-branding, a change of the target demographic, and the digitization of a paper-based organization; all for a board of directors comprised of non-digitally savvy retired health professionals. The new website required 3 different e-commerce flows, Store Purchase, Donation, and Membership Signup, which meant extra time and consideration for both UX and engineering.
Founded in the early 1950s, Price Pottenger Nutrition Foundation (PPNF) is the longest standing nutritional research organization in the US. PPNF wanted to update their brand and website to a more professional, modern experience. PPNF started a re-branding project with our friends at thinkPARALLAX but needed an expert web team to help strategize and execute the digitization of their well established paper journal, along with the transfer and reorganization of the wealth of content on their existing WordPress website.