Startup

There are many different types of agencies, but the majority can be grouped into the following categories:

Over the last 9+ years of building websites and applications for clients, we have heard some pretty ridiculous statements when trying to sell a potential client a new website. But one of the most perplexing statements is when we hear from a business that they do not think they need a website, or don't feel that they need to update their website. Below are four actual statements that we have heard while doing sales, and a brief synopsis of why they are so wrong.

There has been a lot of buzz over the last few years about Progressive Web Applications (PWA).

Understanding what this new technology is, and if it is a good fit for your company, can be confusing. There are already a lot of different types of applications: websites, web apps, hybrid apps, and native apps. What is more confusing is, a Progressive Web Application is still technically just a web application.

To help our nontechnical users understand this new technology better, we created a FREE guide to understanding progressive web applications.

In the early to mid-90s, when the Internet was new and strange, many of us looked on ownership of a website the way we looked on mainstream television networks. We assumed that having a platform like that came only with a huge investment, a high degree of authority, and possibly some other source of gravitas not so well defined. When services like MySpace and Wordpress came on the scene, we were blown away by the idea.

Launching a modern digital product requires more work and expertise than one individual can produce, especially when starting a new project from the ground up. Knowing the benefits of hiring a digital agency over growing an internal team is not only a way to reduce time and cost, but it is also a way to ensure that you get the product that you envision.

After months of meetings and hard work your new website is finally live, congratulations! But don't celebrate for too long as the hard work has just begun. Building a great website is just the first step to increasing your traffic and ultimately your sales. Your new site won't be so great if nobody visits it. An optimized website will attract the right visitors, educate them, and convince them to convert; whether that is by buying a product, signing up for an event, or submitting a contact form.

The saying "Content is King" is more true now than ever before. Content is one of the most important parts of any website. It drives visitors to your site, educates them, and is the determining factor for how many visitors convert to leads. Content also attracts search engines and helps them to determine where your website belongs among all of the other sites online.

Tragic Media has been working professionally with WordPress for over a decade. Unlike other agencies that specialize in a single platform, our philosophy has always been to have several in-house experts for the different platforms that we work with. This allows us to always recommend the best solution for our clients; rather than simply trying to sell them on the system that we are most familiar with. Over the many years of working with WordPress we have become big fans of the platform, when it is used for its intended purpose.

Unless you have an extremely large budget to hire a large full service digital agency, you will be looking for a smaller, more cost effective solution for your website, store, or application development. Trying to find and vet a digital agency that is cost effective but that still produces quality work can be a very daunting task, especially for those that work outside of the web industry. Unless your company is in a major metropolitan area that has a large hub of web companies, chances are you are going to be searching for and vetting a remote company.

Some of the greatest improvements to the web are the tools that make it easy for anyone to easily share content with the world. There now are thousands of ways to publish on the Internet. As web developers it is our job to stay up-to-date with the best of them.