My Italian Family offers a high-touch, highly-personal service. The client journey is long – from having site visitors understand the services available to being able to educate themselves on which offering suits their needs.
Depending on the offering, a considerable amount of research and paperwork must be completed by the My Italian Family staff to provide the service. Thus, educating a customer about the details, requirements, and timeline for the service they are purchasing is not as easy as with other online services.
One of our largest challenges has been helping My Italian Family better package and position the each service. A second challenge is that Bianca is a small business owner, so she has to balance growing the My Italian Family website with the resources available.
Founded in 2000, My Italian Family specializes in connecting people who have Italian heritage to their roots back in Italy. The company offers family research and dual citizenship services. They also assist families looking to request documents from the Italian government.
Approximately 25 million Italians have migrated from their homelands since 1880. This amazing figure provides a large opportunity to reconnect customers to their Italian ancestors, living relatives, and much more. Since founding My Italian Family, founder Bianca Ottone and her staff have helped thousands of families learn more about their heritage.
With its staff dedicated to providing research and an excellent customer service, My Italian Family needed a technical team to help them migrate from a messy Miva installation to a more flexible content management system (CMS) with ecommerce functionality.
We are pleased to say Tragic Media has been their trusted technical partner for 6 years and counting!
Tragic Media and worked closely with the My Italian Family team to understand their product offerings, customers, and current technology. With this knowledge, we have embarked on a number of projects together over the past 6 years.
We have been Bianca’s digital partner and led the transformation from Miva to a custom Drupal installation, the migration to Google Cloud, the launch of a mobile-responsive website, and much more.
Since our initial engagement with My Italian Family, their business has grown over 3x larger!